How to Help Your Newborn Sleep Better, According to a Sleep Consultant
This guide by pediatric sleep specialist Ella Hanover reassures new parents that the newborn phase is inherently messy, emotional, and unpredictable, emphasizing that families do not need perfection or rigid schedules to succeed. Instead, the focus should be on realistic expectations, nourishment, support, and gentle sleep foundations that work with a baby’s biological needs rather than against them. The article explains what is developmentally normal for newborn sleep, feeding, and emotional adjustment, while offering practical guidance around complete daytime feeds, simple bedtime routines, contact naps, baby wearing, and gradual rhythm-building. Ella encourages parents to prioritize connection, flexibility, and rest over optimization, reminding them that newborns crave closeness and that sustainable sleep habits are built slowly over time.
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The Business of Being Born Watch Party with Team HIRO
Join Team HIRO and the creators of the film The Business of Being Born, Ricki Lake and Abby Epstein, for an educational evening and a reclamation of the birth experience.
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What’s up with that Blue Line in Your Baby’s Diaper? We’ll tell you! & Why you’ll want to ditch it
You’ve probably seen it...that blue line in your baby’s diaper. But did you know it’s a lab-grade chemical indicator, not designed with baby skin in mind? Here’s what it is, why we don’t use it, and why more parents are saying “no thanks.”
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Starting Your Baby Off on the Right Foot (Without Losing Your Actual Mind)
When you’re pregnant, you suddenly become this hyper-vigilant ninja of awareness. You’re Googling whether a piece of cheese you ate in 2009 was pasteurized. You’re side-eyeing the air freshener in your Uber like it’s plotting against your unborn child. You’re obsessively reading the back of every lotion, cereal box, and toothpaste tube like you just got cast on CSI: Toxic Ingredients Unit.
And honestly? You’re not wrong.
Because here’s the truth: the world we live in is loaded with chemicals, plastics, dyes, fragrances, and a bunch of crap we can’t even pronounce. And while we can’t control everything, we can control some of the first things that touch our baby’s skin—like diapers.
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Why Your Baby’s Diaper Is a Political Act (Yes, Really)
Let’s talk about diapers.
Most people think of them as just… diapers. A piece of cloth or plastic that catches poop so you don’t have to. End of story.
But here’s the thing: diapers are one of the biggest daily decisions parents make. Your baby spends literally all day, every day in them for years. They’re the closest thing to your kid’s second skin. And they’re also one of the most wasteful, chemical-laden products on the planet.
So yeah, diapers are not neutral. They’re political.
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