HIRO Diapers
HIRO Diapers are the world’s first truly naturally degradable, high-performing diapers — soft on skin, tough on leaks, and powered by plastic-eating fungi to return to the Earth.
THE TRAVELING 6000 DIAPERS
#6000DIAPERS
6000 diapers.
On average, that’s how many a single baby goes through in their lifetime. Six. Thousand. We put them on an open trolley cart. And we're taking them across America.
100 billion diapers a year globally. Used for a few hours. Lasting longer than our great-great great-great-great-great-grandchild (up to 500 years). We've learned so much since we invented them. Now it's time to evolve.
Why diapers matters
diapers are thrown away today
Disposable diapers were a marvel of convenience. They gave parents freedom. Time. Ease. And now we know more. We know that each one of those diapers can persist for up to 500 years.
One diaper. Used for a few hours. Lasting longer than our great-great great-great-great-great-grandchild. We've learned so much since we invented them. Now it's time to evolve.
The traveling diaper
A 6000-diaper rolling sculpture touring the country. Think Oscar Mayer Wienermobile. But instead of celebrating a hot dog, we're looking honestly at where we are — and imagining where we could go.
It's art. It's a conversation. It's a little absurd. It's all of us, learning together.
THE MATH IS WILD
6,000 diapers per baby. 3.6 million babies born in the US every year. That's 21.6 billion diapers entering landfills annually. In the US alone.100 billion globally. Sitting there. For centuries.
Reduce. Regenerate.
But this isn’t a shame story. This is an evolution story.
We're always learning. And nature has been teaching for millions of years. Fungi break down complex carbon materials every single day. We just decided to finally learn from them.
Meet Hiro
HIRO Diapers are designed to break down, with a little help from friendly fungi. Drop in the fungi pouch after use. Our culinary-grade, friendly fungi release enzymes that start transforming the diaper. Soft on baby's skin. Unbleached. Non-toxic. Designed to work with the earth, not against it. A true step forward.
*No toxic blue line!
Read why on our Truth About Diapers page
SO WE BUILT A MONUMENT TO THE OLD WAY
FIND THE TRAVELING DIAPER
Check the tour schedule below and find out when we're rolling through your town. Come take a photo with it. Share it. Tag your pregnant friends. Tag your mom friends. Tag the people who are ready to see this. Because change doesn't start in boardrooms.
It starts when enough people look at something and say: What if we tried something new?
JOIN THE EVOLUTION
The future your baby grows into is being shaped right now.
Let's make it one worth inheriting.
