The Hiroic

The latest tips and tricks for eco-forward parent leaders. Welcome to new paradigm parenting.

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The Most Impactful Sh*t You’ll Ever Give

Featured Article

The Most Impactful Sh*t You’ll Ever Give

The beginning of your journey is YOU. The individual, the childless person... likely unrecognizable compared to who you are now: covered in poop and so tired you aren’t sure what day of the week it is.

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Mom kissing newborn on changing table — safe diapering with HIRO Diapers

Starting Your Baby Off on the Right Foot (Without Losing Your Actual Mind)

When you’re pregnant, you suddenly become this hyper-vigilant ninja of awareness. You’re Googling whether a piece of cheese you ate in 2009 was pasteurized. You’re side-eyeing the air freshener in your Uber like it’s plotting against your unborn child. You’re obsessively reading the back of every lotion, cereal box, and toothpaste tube like you just got cast on CSI: Toxic Ingredients Unit. And honestly? You’re not wrong. Because here’s the truth: the world we live in is loaded with chemicals, plastics, dyes, fragrances, and a bunch of crap we can’t even pronounce. And while we can’t control everything, we can control some of the first things that touch our baby’s skin—like diapers.

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Parent changing baby’s diaper using HIRO — natural, eco-conscious diaper choice

Why Your Baby’s Diaper Is a Political Act (Yes, Really)

Let’s talk about diapers. Most people think of them as just… diapers. A piece of cloth or plastic that catches poop so you don’t have to. End of story. But here’s the thing: diapers are one of the biggest daily decisions parents make. Your baby spends literally all day, every day in them for years. They’re the closest thing to your kid’s second skin. And they’re also one of the most wasteful, chemical-laden products on the planet. So yeah, diapers are not neutral. They’re political.

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Tiny Bottoms,
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